Become a RONA dealer

BECOME A RONA DEALER

JOINING THE RONA FAMILY MEANS:

The Strength of a Renowned Brand
A Major Buying Power
A Dedicated Support Team

A Vast Distribution Network
A National Purchasing Team for Lumber and Building Materials

Click on the video to
discover the advantages of RONA

The BrandPartnering with Rona is a real growth opportunity.

BUILD YOUR BUSINESS ON A SOLID FOUNDATION.

“The strength of the RONA dealer network is that despite our diversity in terms of store sizes and locations, we all share similar values, namely that the customer comes first.”
Don Voth, Portage la Prairie,
RONA Dealer since 2004
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RONA OWES ITS EXISTENCE TO THE TENACITY OF VISIONARY ENTREPRENEURS WHO FOUNDED IT IN 1939. BASIC HUMAN VALUES HAVE SHAPED THE BRAND AND MADE THE COMPANY WHAT IT IS TODAY.

We firmly believe in dealers’ potential – A key driver of our growth.

We have the success of our partners at heart and actively contribute to make their business thrive. This is why we are committed to providing you with a vast selection available of products and marketing tools that meet your needs, at a competitive price.

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“We switched to RONA mostly due to buying power and brand power, which allow for more competitive prices. In our area, we have competition that’s similar but much larger in scale, so this has allowed us to be competitive in our marketplace.”
Matthew Wagstaff & Ryan McKay,
Black Diamond,
RONA Dealers since 2004
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Having the best purchasing power in the country changes everything.

RONA’s buying power gives dealers more than just access to a vast range of products. It gives them access to top-quality products at unbeatable prices.

LUMBER

RONA’s regional commodity broker teams are tasked with finding the best possible deals for the quantities required by the stores in their region.

$400 million in buying power.

Four major distribution centres for lumber and building materials.

A weekly report on the commodities market.

PRODUCT SELECTION

Innovative products.

The best prices and exclusivity agreements on unique brands and products (control labels and private brands).

The right products at the best prices.

Eco-friendly products and responsible procurement policies that address consumer's concerns.

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BUYING POWERHigh-quality products at highly competitive prices.

Lumber

PRODUCT
SELECTION

DISTRIBUTION NETWORKA strong network that values your independence.

“The distribution centres make it very easy for us to order and fill our stores—they are a one-stop shop. We order from them, and they send all the materials we need.”
Carlo Guido, Lakeview Builders Supplies, North Bay,
RONA Dealer since 2011
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A NETWORK OF MORE THAN 430 STORES IN CANADA.

RONA stores are serviced by seven strategically located distribution centres totalling more than 2 million sq. ft. of indoor storage capacity and 59 acres of outdoor lumberyards.

Spanned from coast to coast, RONA’s vast distribution network is one of the largest in the country. Our objective is clear: to deliver operational efficiency, fast shipping, attractive prices and the best product selection for purchase both per unit and in bulk.

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“The marketing team has done an excellent job of putting things together for us to ensure we attract customers and are able to deliver the goods.”
Roy Perkins, Cornwall,
RONA Dealer since 1988
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THE STRENGTH OF A NATIONAL PROGRAM

RONA has developed a set of tools that maximize loyalty among current and potential customers.

Promotions

At RONA, we maximize the reach and frequency of our promotional communications through the use of radio and other media to ensure effective media coverage on a regular basis.

We developed a full calendar of marketing activities to maximize store traffic and stay ahead of the competition.

Flyers

Customized flyers according to your price zone and market.

Smart flyer distribution based on your sales curves helps stimulate prime categories.

E-COMMERCE

RONA.ca is one of the most visited retailer websites in Canada!

In addition to having a webpage dedicated to each one of our dealers, rona.ca offers many benefits such as an online buying option, newsletters, digital media placements, a social media presence and an ever-evolving user experience.

Our flyer is made highly visible on rona.ca and via online distribution networks.

We maximize the visibility of all stores in our network on various referencing websites.

RONADVANTAGES PROGRAM

Dealer benefits

RONAdvantages members spend, on average, 3.6x more per year than regular clients.

Dealers have access to a database of regular customers that shop at their store.

Total program related costs are highly competitive.

Customer benefits

Various financing options for different types of projects

Up to 2x the AIR MILES ^® Reward Miles on all transactions.

Up to 5 % annual cash back in RONA gift cards.

RONA COMMERCIAL CARD

A private label credit card for business owners that comes at a low price to the dealer

Up to 2x the AIR MILES ^® Reward Miles on all transactions.

A highly competitive annual interest rate, up to 3x lower than most other private-label credit cards.

Unlimited number of cards.

AIR MILES ^® PROGRAM

The most widely used and most popular rewards program in Canada.

Miles can be redeemed for AIR MILES Cash at checkout.

A dedicated AIR MILES marketing team.

Customers who collect AIR MILES buy more and shop more often than non-AIR MILES collectors.

^TM/® Trademarks of AIR MILES
International Trading B.V. Used under license by LoyaltyOne, Co. and RONA.

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MARKETINGTried-and-true tools that you can always count on.

Promotions

Flyers

E-COMMERCE

RONADVANTAGES PROGRAM

RONA COMMERCIAL CARD

AIR MILES ^® PROGRAM

SUPPORT TEAMSWe're always stronger when backed by a team.

SALES AND DEALER SERVICES TEAM

MERCHANDISING TEAM

MARKETING TEAM

TRAINING

SUSTAINABLE DEVELOPMENT

“The RONA head office has been very welcoming to us as independent. They've welcomed our input on issues, they've come to see us, and we've gone to see them. They are genuinely interested in seeing us succeed.”
Nancy Powell Quinn & D'Arcy Quinn,
RONA Moffatt & Powell, London, Mitchell,
Strathroy, Tillsonburg and Exeter,
RONA dealers since 2010
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HERE TO HELP YOU SUCCEED

DEALERS WHO JOIN RONA GAIN A DEDICATED TEAM.

At RONA, we want to help our affiliate dealers succeed, and actively contribute to help their business grow.

We know that you appreciate continuous support to drive traffic to your store, gain market shares, and run your store with the utmost efficiency. That’s why our operations, sales and management experts are always at your disposal.

SALES AND DEALER SERVICES TEAM

Our Sales and Dealer Services team has the knowledge, expertise and experience to provide you with outstanding support in all aspects of your business.

MERCHANDISING TEAM

We provide merchandising solutions and options to maximize regular, promotional and seasonal sales.

MARKETING TEAM

Our various marketing teams provide dealers our with a wide range of services. Our dealer-dedicated specialists make sure every one of your marketing projects is produced according to best practices.

TRAINING

We offer multiple training platforms so our dealers all across the country can get advice on operations and employee onboarding, as well as a full complement of information on products and management.

ONLINE

The Learning Zone is a powerful, easy-to-use online tool that contains every RONA network training module and learning tool.

IN PERSON

Online training is just part of the picture. We also offer on-site training in regional stores and training centres. These sessions can be customized to meet all of your needs.

SUSTAINABLE DEVELOPMENT

We help our dealers adopt eco-responsible practices and comply with environmental legislation.

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