RONA benefits from a leading position in a very strong economic sector. Hardware products and building materials are in high demand and will remain so for years to come because of North American demographics.
With stores in every province, RONA currently enjoysin 2011 19% share of the total $36-billion Canadian market.
Our challenge: to provide customers with the very best in service and to satisfy their home improvement needs on a one-on-one basis
RONA is focused on three complementary sectors of activity in the hardware, renovation and construction marketplace: distribution, retail and commercial and professional.
RONA recognizes that consumers, like dealer-owners, have varying needs and goals. Which is why RONA has developed a unique business model designed to satisfy different types of customers and as well as different types of dealer-owners.
This unique model comprises various store formats that address specific markets or consumer sectors and three ownership formulas.
So even dealer-owners who prefer to remain independent can still enjoy all the advantages, energy and solid foundation that make RONA what it is today.
RONA is the largest Canadian distributor and retailer of hardware, home renovation and gardening products. The Corporation operates a network of more than 800 corporate, franchise and affiliate stores of various sizes and formats under several banners, and a network of 14 hardware and construction-materials distribution centres which are flexible and perfectly adapted to the diverse needs of its clientele. RONA is also a leader in the specialized plumbing and HVAC market, primarily serving commercial and professional customers with a network of close to 60 sales outlets across the country.
In total, RONA supplies nearly 1,500 sales outlets, of which more than 830 are under one of its banners, as well as close to 600 clients, independent dealers, in its distribution network. With more than 30,000 employees working under its family of banners in every region of Canada, the RONA store network generates consolidated sales of $4.8 billion and over $6 billion taking into account the total impact of the retail sales of franchise dealers, affiliates and other independent dealers who buy their supplies at RONA.
Rona owns a portfolio of leading banners and innovative store concepts: