RONA'S 2013-2015 TRANSFORMATIONAL PLAN

Strategy aims at improving national distribution offering for dealers, optimizing retail and contractor proximity models across Canada and strengthening leadership position in Quebec
Benefits from efficiency improvements and freed up capital from non-core assets to be re-invested in store renovation, merchandising, pricing strategy and service to customers and dealers
 

HIGHLIGHTS OF THE 2013-2015 TRANSFORMATIONAL PLAN

1. Adapt our administrative support model to a leaner and more efficient organization

  • Expected improvement of $35M to $45M in EBITDA, a 15% plus increase over the next 24 months;
  • Reduction of approximately 15% or 200 full-time positions at administrative offices across Canada;
  • Expected restructuring charge of $25M.

2. Execute rapidly the plan for enhanced customer experience and improved performance in the areas of:

  • Merchandising;
  • Pricing strategy;
  • Service in-store and to franchised and affiliated dealers.

3. Optimize/rationalize non-core and underperforming assets:

  • Commercial and Professional Market division;
  • Big-box network outside Quebec.

4. Strengthen, leverage and grow our core markets where profitability is already strong:

  • Our dealers across Canada;
  • Our corporate proximity stores across Canada serving both retail consumers and contractors;
  • Our leading Quebec banners.
     

 

 
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