Mission and Values



RONA is a major Canadian retailer and distributor of hardware, building materials and home renovation products.

Its mission is to offer the best products at the best prices, as well as expert advice in store, to allow Canadians to carry out their construction and renovation projects in total confidence.

With the support of its 25,000 employees and its business partners, RONA is able to fulfill its mission through an extensive network of over 530 corporate, franchise and affiliate stores of complementary formats.

"We driven by a passion to satisfyour customers each and every day. Our drive also stems from our desire to win and to remain a leader in our industry."

- Robert Sawyer, President and CEO of RONA


From its beginnings in 1939, RONA adopted a set of values, which continue to guide the Corporation in the business decisions it makes, day after day.

  • Being a good employer and a good corporate citizen
  • Placing the customer at the center of all our decisions
  • Rigor and discipline
  • Sense of responsibility
  • Efficiency and simplicity
  • Creating value for shareholders and all stakeholders
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