Setting the stage to sell your home

So you’ve made your decision and you want to move! Now you have the task of selling your current home, and the sooner you can do this the better, so that you’ll be able to concentrate your energy on your new residence. Nowadays, selling a house is all about marketing: in today’s booming property market, you need to be able to charm prospective buyers. A small investment in terms of time and money can make all the difference between whether visitors show mediocre interest in your property or completely fall in love with it. We’re also talking about adding up to 10-15% to the market value of your property.
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First impressions count
Set the scene to good effect
Fixing and cleaning – the bare essentials
De-personalize to help the buyer visualize
Sense appeal
The important little extras

First impressions count

If you want your house to make a favourable impression on a potential buyer, it’s probably going to need a facelift...inside and out. Start by tidying away the children's toys, and putting gardening tools and snow-clearing equipment out of sight.
A tidy, weed-free lawn and neat flower borders will give visitors a good first impression of your property. It doesn't take much to jazz the garden up a bit – make sure that all your plants look healthy, and try a stylish arrangement of pots and planters for instant visual appeal.

As you prepare to sell your house you need to be prepared. Keep in mind that a careful buyer will want to have a house inspection carried out. Be one step ahead. Check the outside of the house – the garden fence, the eavestroughs, the chimney, the mortar between the brickwork – and carry out repairs where necessary. Similarly, if you see that the exterior paintwork is showing its age or the window frames need attention, repair any damage and give it a fresh coat of paint. The house will gain instant curb appeal, and you’ll show potential buyers that you’ve kept up regular maintenance and repair.
As visitors step inside the entrance hall, they will form their first impression of the inside of the house. The hall, therefore, deserves special attention to make potential buyers want to see more. Cast a critical eye over your hall and give the walls, floor and furniture a good clean. It may be a good idea to update the decor with a fresh coat of paint and replace the floor covering. Reorganize your storage system, optimizing the space to give future owners an idea of how they’ll be able to use the area.

Set the scene to good effect

For a potential buyer, it’s often the little details that make all the difference. You need to look at your home from every angle and with a critical eye, from the layout and arrangement of your furniture to the colour scheme. Remember that choosing a home often comes down to the fact that it "feels right". This is the reason why we are seeing more and more "home staging" (showing a home to its best advantage), a concept pioneered by the American Barb Schwarz in 1972, which can really help to sell your property. The basic idea is to make your house look as much like a show home as possible, so that visitors can get the feel of what it would be like to live there themselves.
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