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RONA is the largest Canadian distributor and retailer of hardware, home renovation and gardening products. RONA operates a network of over 680 corporate, franchise and affiliate stores of various sizes and formats. With over 27,000 employees working under its family of banners in every region of Canada and more than 15 million square feet of retail space, the RONA store network generates over $6.3 billion in annual retail sales.
The RONA mission is to offer the best service and the right product at the right price to North American consumers of housing and home improvement products. We do this through a strong network of corporate, franchised and affiliated stores which are leaders in their respective markets with a specific format and banner and an efficient management and distribution support. |
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Values |
The basic materials RONA is built of:
- Customer service is the top priority for RONA and our employees. This unconditional commitment to serve is both our reason for being and the key to our shared success.
- Unity is our founding principle. At RONA, we’re all part of the same team. Our common goal is to offer the best possible shopping experience to each and every customer.
- The working conditions we provide illustrate the respect we have for our employees. It’s also shown in the resources we invest in developing our people and in the care and attention we give all employees, customers, shareholders and business partners.
- At RONA, the search for the common good allows us to join forces with people and businesses that believe in the benefits of working together and who accept the rules of doing so. We are always guided by the common interests of our employees, customers, shareholders, suppliers and other partners.
- At RONA, everyone is encouraged to take initiative in any way they can to contribute to the company’s success. By fostering a solid sense of responsibility in every employee, we ensure that our human resources grow with us.
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Business Model | |
RONA’s growth rate is firmly anchored by a fully integrated distribution network and based on three ownership models – corporate, affiliate and franchise stores – and three retail formats – big-box, traditional and specialized stores. The company also includes an e-business option as part of its offering. |
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Distribution Centres |
RONA’s eight distribution centres provide a Canadian-wide infrastructure allowing merchandise to be distributed effectively and efficiently to the complete network of stores.
RONA’s primary distribution focus is to continually improve its capacity and capabilities so that every retailer can get the products and materials their stores need as quickly as possible and at the lowest possible price.
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Canadian Market |
RONA benefits from a leading position in a very strong economic sector. Hardware products and building materials are in high demand and will remain so for years to come because of North American demographics.
With stores in nine of ten provinces, RONA currently enjoys a 16.4% share of the total $35-billion Canadian market.
Our challenge: to provide customers with the very best in service and to satisfy their home improvement needs on a one-on-one basis.
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