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Since its founding in 1939, the RONA organization has enjoyed an interesting history, one that is memorable for its audacious and courageous decision-making. This brief document highlights that history.
In order to get around a monopoly that was threatening their ability to access supplies, a group of hardware store operators formed Les Marchands en Quincaillerie Ltée in 1939. A few years later, Rolland Dansereau and Napoléon Piotte took charge of the company, which eventually became Le Groupe RONA Inc. In 1962, member-merchants acquired all shares in the company and adopted the cooperative system which is still favoured by the organization today. |
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October 1939: Founding | |
Les Marchands en Quincaillerie Ltée. Their objective: pool orders for various product lines in order to secure better prices. |
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1960 |
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M. Rolland Dansereau |
Incorporation of Quincaillerie Ro-Na Inc. Its objective: increase business through collective advertising and sales promotion of all types. According to the popular legend, the name Ro-Na comes from the first two letters of the first names of Rolland Dansereau, then President, and Napoléon Piotte, then External Relations Agent. |
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